WWE
NFL Teams Eye Crossover Partnerships With WWE’s Danhausen
Danhausen seems to be a marketing success unlike anything WWE has recently had.
In the wake of Danhausen’s social media buzz tied to the NBA Playoffs, WrestleVotes reports via Fightful Select that at least three NFL teams have reached out about possible promotional partnerships with Danhausen later this season, potentially including in-stadium appearances.
A source inside WWE says the reaction to Danhausen’s New York Knicks merchandise has been unmatched by anything the company has previously seen from a talent drawing crossover attention from pro sports organizations — especially within the NFL — and that Fanatics is internally expected to launch a Danhausen-NFL crossover line later in the season.